About AMAKEUPVED Healthcare LLP
We are on a mission to bring safe, natural, and affordable Ayurvedic beauty care to every Indian family — replacing toxic synthetic products with science-backed herbal formulations.
Our Story
AMAKEUPVED was born from a simple, powerful observation: the Indian personal care market was dominated by synthetic, chemical-laden products that were harmful to Indian skin, yet natural alternatives remained unaffordable for the average family.
Founded in 2025 and registered as a Startup with the Department for Promotion of Industry and Internal Trade (DPIIT), Government of India, we set out to bridge this gap by combining the 5,000-year-old wisdom of Ayurveda with contemporary dermatological research.
Today, we proudly serve thousands of customers across India, delivering happiness and health through every bottle — accessible to metro households and rural families alike.
Our Core Values
Natural
We use only the finest natural and Ayurvedic ingredients, completely free from parabens, sulphates, and harmful synthetics.
Science-Backed
Every formula is developed in GMP-certified facilities and clinically tested for safety and dermatological efficacy.
Customer First
Your satisfaction and safety are paramount. We back every product with a transparent refund policy.
Inclusive
Products thoughtfully designed for all skin types, tones, ages, and genders across the Indian subcontinent.
Mission, Innovation & Scalability
The Problem We Solve
Over 80% of mass-market personal care products sold in India contain synthetic chemicals linked to skin irritation, hormonal disruption, and long-term health risks. AMAKEUPVED replaces these with clinically validated Ayurvedic formulations at accessible price points.
Our Innovation Model
We operate a proprietary R&D pipeline combining computational Ayurvedic phytochemistry with modern skin biology. Our formulations are developed in-house, manufactured in GMP-certified facilities, and continuously improved through customer feedback loops.
Scalability & Impact
Our asset-light D2C model enables pan-India distribution. We are actively expanding into modern trade, quick-commerce, and export markets in Southeast Asia and the Middle East — with a 5-year vision to serve 10 million Indian households.
Certifications & Recognition
Our credentials reflect our commitment to governance, quality, and compliance with Indian regulatory requirements.
DPIIT Recognized Startup
Registration No. DIPP237965
Officially recognized by the Department for Promotion of Industry and Internal Trade, Government of India, under the Startup India initiative.
Udyam Registered MSME
Registration No. UDYAM-UP-38-0085939
Registered as a Micro, Small & Medium Enterprise under the Udyam Registration Portal, Ministry of MSME, Government of India.
GMP Certified Manufacturing
ISO-Aligned Good Manufacturing Practice
All AMAKEUPVED products are manufactured in GMP-certified facilities, ensuring consistent quality, safety, and regulatory compliance.